Personalization has become practically standard in direct marketing. Now, improved data management and variable print technology can be applied to catalogues and magazine advertisements, too. For example, personalizing a publication such as the Readers Digest Christmas Movie Catalogue can direct the reader to recommended items based on identified preferences or previous purchases.
While advanced production capabilities make it easier than ever to establish a more personal connection with your customers, the caution is that personalization is only as effective as the accuracy of the data. However, when done effectively, giving ads, catalogues and direct mail a personal touch is a proven effective way to immediately make a connection with your target audience.
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