You’ve created the perfect ad and placed it in the perfect publication. What if you could guarantee that your reader flipped the magazine page right to your ad? By printing your ad on special stock inserts, now you can.
Double-weight stocks ensure that when readers flip through the publication, it opens directly to your ad. Specialty papers, like velum or acetate overlays also enable advertisers to show product comparisons or transitions. For example, a bronze velum overlay can show the ‘before’ and ‘after’ of using a self tanner.
The tactile nature of integrating special stocks within a magazine or booklet also increases the interactivity of the advertisement. That, coupled with the endless creative possibilities, make special stock inserts a highly effective way to give your print ads more prominence in increasingly crowded publications.
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