Have you noticed a small tree icon making an appearance on various mailings and brochures? As consumers become more conscious of green initiatives, marketers are looking for ways to show their commitment to environmentally responsible practices — and FSC Certified paper is one way to do just that. FSC, which stands for the Forest Stewardship Council, is an international organization that promotes responsible stewardship of the world’s forests.
In order to use the FSC logo, trees must be harvested from an FSC-certified forest and flow to a paper manufacturer, merchant, and printer who all have FSC ‘chain-of-custody’ certification. Throughout the process, records are maintained and storage controls are used to ensure that FSC standards are maintained.
As ‘being green’ increases in popularity, it has become more important for marketers to ensure that printed materials are made in an environmentally responsible manner. FSC Certification is one way to be confident that the paper used in your marketing material really does minimize the impact on our environment.
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