Welcome!

  • Join the discussion about what’s new in direct marketing tools and production techniques. We’ll discuss the challenges in creatively dynamic pieces and how direct marketing can play a more integral role in creating measurable marketing opportunities.

    The questions, ideas and opportunities raised will be the fodder of columns in DM News. That way, we can all take part in determining the future direction of this column. And at the same time, determine a new creative and innovative future for direct marketing.

DM Resources


  • Get your copy of Direct Mail Pal - It's a direct marketer's best friend!

« Trends Spotlight: Stock Sense | Main | Trends Spotlight: FSC paper »

Trends Spotlight: Die-Cut Mailers

Inno_1_032_modified_2 If there’s one sure-fire way to stand out in the mailbox it’s to think beyond the rectangle.  Die-cut envelopes and self-mailers are proving that it really isn’t hip to be square.

Technology is making it easier to create pieces in a broad range of shapes and sizes to emphasize the shape of your product or creative treatment.   

The response rates from Die-Cut direct marketing pieces has been impressive.  The Die-Cut envelope created for the launch of the Ford Freestyle achieved all of the client's objectives, while the ShipShapes® self mailer has been demonstrated to increase response rates by 14%.

Posted at 07:42 AM in Trends |

Comments

Verify your Comment

Previewing your Comment

Posted by:  | 

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been posted. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment