When you ask people why they prefer reading books or newspapers versus online versions, the answer you’ll most likely get is, ‘there’s just something about the feel of a piece of paper’.
Our sense of touch has an extremely powerful influence over our emotions. Feel a heavy book and you automatically assume a sense of intelligence (or perhaps intimidation). Pick up a hand-crafted invitation and you instantly feel the prestige and elegance.
So it’s no surprise that marketers are turning to textured stock to help give their brand more substance. In addition to traditional texture techniques, such as ribbed paper, embossing and debossing, increasingly we’re seeing papers that take on the same look and feel as the product sold — such as bubbled or leather-like papers.
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